Line has a small, yet growing presence in Singapore. Line is becoming increasingly popular across Asia, illustrated by its strong presence in both Thailand and Japan. This can be attributed to the fact that Telegram is less popular in Europe, and faces strong competition against the market leader, WhatsApp. Russia is also the country with the highest number of active users and unique installs during the time period in this adset.
Viber is popular in Russia, with an install penetration of 43%. Unique installs, DAUs and MAUs are also highest in India between January – April 2022. However, India takes the lead in terms of downloads with 44.9 million. Telegram’s penetration averages around 25% in the selected countries below (Brazil, India, and Spain), with Spain winning at 26%. Let’s take a look at Telegram’s popularity by country However, DAUs and Unique Installs are highest in the United States, but again, this makes sense given the size of the population in comparison to Australia. Which countries are ranking for Facebook Messenger?įacebook Messenger’s install penetration sees the United States and Australia topping the leaderboard in joint first place at 71%.
DAUs and MAUs are highest in Germany, but this makes sense given the size of the population. WhatsApp dominates the Israeli market for mobile messaging apps, with an install penetration of almost 90%. Let’s dive into WhatsApp users by country Monthly Active Users: The average amount of unique monthly active users.Daily Active Users: The average amount of unique daily active users.Unique Installs: Unique app installs during the given time period.
Let’s dive right in and see which messaging apps are winning in different regions. We found that overall, there were three top messaging apps dominating the global market in 2022. We analyzed Android data from 90 countries using Similarweb’s market research intelligence, to determine the most popular messaging apps across the world. What’s your go-to messaging app? You may not know it, but your answer will largely depend on where you live.